Experience
More than 48,000 data projects.
Salesbroom has completed more than 48,000 data projects involving cleaning, deduplication, standardization, validation, enrichment and other business-data work. That experience shapes how we work today.
About Salesbroom
Cleaning business data since 2011.
Salesbroom helps RevOps, marketing and sales operations teams clean, deduplicate and structure business data.
Clean it up. Make it work.
Our history
We've been doing this for a while.
Salesbroom was founded in 2011 by Rich Schulte and Rusty Wilson around a simple problem: business data is hard to trust. And if you can't trust it, your teams stop using it.
Is the data bad, is it out of date, is it missing elements we need? Accounts get duplicated. Contacts change jobs. Company names are entered differently. Addresses lose their structure. Phone numbers, titles and email fields become inconsistent. Fifteen years later, the tools available to solve those problems are dramatically better. The need for judgment is still there.
What we learned
Good data work starts with rules.
What counts as a duplicate? Which record survives? How should a company name be structured? What happens when a record does not fit the rule? Those are not software questions alone. They are project questions. That is why Salesbroom puts human project management at the center of the work.
Accountability
Human project managers. AI in the background.
Salesbroom uses the best tools available to get data work done accurately and efficiently. Today that includes automation and AI. But the customer still has a person accountable for the project. Your Salesbroom project manager scopes the work, helps define the rules, manages exceptions, oversees quality and delivers the finished project.
Technology helps us do the work. People remain accountable for it.
Our focus
Our core services today are deliberately straightforward.
Dedupe
Find and resolve duplicate Accounts and Contacts using defined matching logic.
Standardize
Turn inconsistent company names, addresses, phones, Contact fields and other business data into a consistent structure.
Customers sometimes pull us into adjacent data problems. That is fine. We have a long history of solving unusual data problems.
The company behind Salesbroom
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Salesbroom works with sales, marketing and operations teams to clean and maintain business data.
Have data that needs cleaning?
Talk with a project manager. Tell us what you have and what you need the finished dataset to do.